SUNBUM THIRFT
E-COMMERCE MARKETING CASE STUDY
THE STORY
SunBum Thrift is an e-commerce clothing brand targeting teenagers and college students. Their website, SunBum Thrift, showcases a trendy and diverse range of apparel and accessories perfect for casual comfort & style. With a focus on current styles, SunBum Thrift offers a curated selection of clothing that resonates with the preferences and lifestyles of its young demographic. The brand's online presence is designed to provide an fun and energetic shopping experience for its customers.
E-COMMERCE
FASHION & APPAREL
INDUSTRY
TAMPA, FL
location
CONTENT CREATION
SOCIAL MEDIA MANAGEMENT
DIGITAL ADVERTISING (META)
GRAPHIC DESIGN
BRAND DESIGN
SERVICES
THE results
New Society Media and SunBum Thrift collaborated to revitalize SunBum's brand and social media. Previously struggling with unclear branding and inconsistent engagement, the rejuvenation brought a unified aesthetic and better functionality to their platforms. Emphasizing detailed product showcases and lifestyle content, the refresh significantly enhanced the user experience, particularly in social media advertising. Users now enjoy well-organized content, from Instagram & Facebook to the website, facilitating a smooth shopping experience. These strides have built a reliable and appealing brand image for both new and existing customers.
